For a traditionally Italian product, Host has a section dedicated to the whole product chain: furnishings and showcases where design and ergonomics add a fresh look to machines for home-made ice-cream production and provide equipment capable of developing the potential and the quality of professional workshops and shops. Inside, the “piazza del gelato” hosts demonstrations, events and awards, which make the exhibition capable of attracting increasing numbers of visitors even from abroad, thanks to technological innovation, to research into raw materials: syrups, various kinds of cocoa, candied fruit, milk and milk-derivates. Ice Cream/Confectionery is created in an integrated exhibition area with Bar/Coffee Machines, so that the complementary nature of the two events can be exploited and to optimise the contacts.